I'm not sure how much time is collectively spent on social media, but my guess is it has far surpassed the total man hours spent building the Great Wall of China. While I'm not exactly sure of that, it should go without saying that consumers (and Web professionals) are using social media for business and personal use and the time being spent in pure hours is truly phenomenal.
But what if you could shorten the amount of time you spend with social media while increasing your productivity? There are numerous tools on the market which ease the burden (namely time spent) of being so social, including Ping.fm, HelloTxt (which both consequently recently released added the ability to post to Facebook Pages) and now Minggl which came across our radar early this morning.
Minggl is what's called a social interaction manager and their toolbar (that's right, not a Web-based app) makes it pretty easy to manage information, communication, and navigation across and independent of social networks. Minggl is a browser extension to Firefox and Internet Explorer and it adds a "relationship layer" across all your sites. Minggl features inlcude a consolidated friend list to merge friends from multiple networks, the Status Blaster which allows users to update their status across multiple social networks from one place, and the Minggl Stream (which appears in a sidebar of your browser) to keep you in the loop on activity such as messages, comments and status changes.