Instagram Improves Video Discovery

Allison Howen
by Allison Howen 15 Apr, 2016
Instagram Improves Video Discovery

Instagam has improved discovery for videos on its platform, as the social network has announced it is rolling out a new look for its Explore tab that features video channels.

With the update, users will have access to a personalized channel called "Videos You Might Like" that collects videos from across the Instagram community. As users scroll through the Explore grid they will also see "Featured" channels filled with videos on specific topics.

"Even with these changes, Explore still works the same way: It connects you to posts about your interests from people you don't yet follow," Instagram says in its announcement.

Instagram also notes that the more content a user likes the better the Explore feature gets, as it adjusts to users preferences. Plus users can tap "See Fewer Post Like This" in the "..." menu if they see content they don't like. The update to Explore is currently only available in the U.S., but Instagram notes it is working to bring the feature to the rest of its community soon.

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver