One of the biggest advantages of social media is the ability to get your brand Web-wide recognition among very active consumers across any number of niches, large and small. One of the biggest disadvantages is the massive amount of time it takes to get these profiles set up and keep them maintained. You can also run into problems when someone else has squatted on your brand name within these networks. KnowEm has a solution.
Begin by simply entering your name in the search box. What you'll get in return is a list of hundreds of social media sites - and the availability (or lack thereof) of your business name on those sites. It's broken down into social categories; blogging, bookmarking, business, community, design, entertainment, health, information, microblogging, music, news, photo, tech, travel and video. At the very least, this is a good place to start to see the networks that apply to your business, and whether or not your desired user ID is available. But there's more.
For $99, KnowEm will secure your business name on the top 150 social networks. For $349 they will secure your name, as well as complete basic profile information such as photos, bio and your desired business details across 150 networks. And for $649 KnowEm will add in another 150 networks. And for $49, they will monitor the launch of any new social networks and immediately register your name on them. If you already have profiles on some of the chosen networks, they will simply sign you up for other networks to which you do not belong. Subscirbers to the service also get a dashboard to monitor all the networks, as well as mentions of your name on social feed sites like Digg.com.
Is it worth it? On the surface, some might balk at the idea of paying someone else to set up a social profile or even just secure a name. But when you consider the time investment, and the fact that social media is increasingly indexed by search engines and influencing consumer behavior and buying decisions - it sounds like a downright bargain. Just to be able to own your business name across the most popular social networks on the Web for $99 with minimal effort seems worth it. How (and if) you build out those profiles is up to you, but controlling your business' reputation online is increasingly important.
One other note - KnowEm has a white-label solution available. So, if you're a digital marketing agency, this is a very nice add-on service for you clients.
