The savviest online sellers know that they have a (very) limited amount of time to sell to their website visitors, which is why so many are so keen on connecting with prospective buyers wherever they may spend their digital time - which obviously includes Facebook.
Fortunately, the platforms leveraged by ecommerce sellers are rolling out integrations to make this possible.
Ecommerce marketing platform
3dcart, for example, is now providing sellers on its platform with a set of tools for Facebook advertising and further, importing and syncing products from their store into their Facebook page.
The integration essentially provides support for and installation of the Facebook pixel. This will enable advertisers to build dynamic ad campaigns based on information such as activity on a sellers's website (including which products were viewed and if any part of the checkout process was initiated).
The new feature also boasts a connection between a 3dcart store and Facebook Shops on Pages, which will allow online sellers to synchronize information such as customers, sales, and inventory between their Facebook Page and their 3dcart store.