Facebook is definitely focusing on live video. Not only did the social network announce that it was ranking live video higher in the search results a few months ago, but now it is unveiling new ways for users to discover, share and interact with the content type.
For starters, Facebook has introduced the ability to go live in Facebook Groups and Events. With this feature, users can broadcast to just the people in the Facebook Group, meaning users can go live from a family group or within a fitness group. Live in events, on the other hand, can be used to go live from an event that someone couldn't make it to. What's more, the feature can be used to schedule a live Q&A session.
In addition, Facebook has unveiled some new interactive features for Live. For example, Live Reactions make it easy for viewers to express their feelings in real-time during a broadcast. These reactions are expressed with the same reactions available in the News Feed, which include Love, Haha, Wow, Sad and Angry. The reactions appear in real-time and disappear quickly to give viewers and broadcasters a better idea of how people are feeling during the video. What's more, Facebook is adding a set of five filters to its live video functionality, and will be adding the ability to draw or doodle on live videos soon.