Facebook Shop Launched by Demandware

Pete Prestipino
by Pete Prestipino 23 May, 2011
Facebook Shop Launched by Demandware

Ecommerce powerhouse Demandware today announced the availability of a new prototype application for implementing a Facebook Store, effectively extending its core functionality into the social commerce channel. 

Demandware clients can use the application to sell directly through a branded Facebook store, utilizing the data and capabilities of its flagship offering Demandware Commerce. For example, retailers can show inventory availability and product information. Demandware retailers using the application can also change content images within Facebook to feature selected products, conduct promotions or display other content. 

"Social networks are an emerging channel for branded engagement. By leveraging this new channel for commerce, retailers can use Facebook to build a stronger connection between the consumer and the brand," said James Driscoll, vice president of marketing for Demandware. "Our Facebook Shop application is a great example of the innovative platform extensions we are building in Demandware Labs."

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.