Emojis Get the Hashtag Treatment

Peter Devereaux
by Peter Devereaux 28 Apr, 2015
Emojis Get the Hashtag Treatment

Instagram is the first big social network to give emojis the hashtag treatment, and only time will tell you how impactful this strategy may be.

 

According to the social network, emojis have become part of a universal visual language and are now used regularly to communicate emotions and feelings in ways that anyone can understand regardless of language.

 

"With emoji hashtags, you can discover even more by adding them to your own photos and videos, searching them on the Explore page and tapping on them when you see them in captions," Instagram's blog post states.

 

This update could be impactful for brands, as it will give them additional opportunities to increase their visibility on Instagram. That said, emoji hashtags could also become very diluted, as they provide a universal way for people across the world to express themselves.

 

Aside from the emoji update, it is also important to note that Instagram unveiled three new filters and announced that it will unveil new filters regularly going forward.

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.