Diversity is key when it comes to driving traffic to your website, but social media, in particular Facebook, is in the driver's seat for many brands.
Facebook can assist in multiple digital efforts: engagement, search, advertising and brand awareness, in general. This is why many companies assign their most valuable resources (time and money) to this social network, but Facebook reserves the right to reject or remove Pages for any reason. And they do - to not only the chagrin of Page managers, but also to the detriment of profits and reputations.
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