Popular measurement and analytics provider comScore has introduced a new partnership that aims to provide better social media benchmarking and competitive intelligence insights to its clients.
The partnership is with a company called Shareablee, which is a social business intelligence platform that provides marketers with insights into how consumers are engaging with brands on Facebook and Twitter. The platform complements comScore's other product offerings, including its social listening and publishing tools, as well as its digital benchmarking tools like Media Metrix and Social Essentials.
"In the age of earned media, brands are able to amplify their audience reach considerably through social media channels, but actionable metrics are needed to ensure they are effectively engaging with their social audiences," said Steve Dennen, comScore vice president of business development. "Understanding how consumers are interacting not only with your own brand but also with competitors' brands offers the information needed to develop and implement better content marketing strategies. Through our partnership with Shareablee, comScore is excited to help power our clients' social marketing programs."
Through the comScore and Shareablee partnership, clients will be able to measure performance across multiple social channels in a single view, collect best practices for increasing social engagement and traffic, discover what topics their audiences care about the most and understand how competitors' social channels are performing. With these insights, brands will be able to tailor social strategies to drive better engagement.
"Shareablee has been very useful to gain deeper insights on our social media performance, and to keep track of what's working best for our audiences and in our space, over time," said Robin Dagostino, director of social media and digital engagement at Comcast Corporation. "Particularly as we approach 5MM fans, it is more important than ever to stay connected with what our social audiences care about, so we can continue engaging with them around the content and experiences that matter most."
