CaféPress Goes Social With ShopIgniter

Pete Prestipino
by Pete Prestipino 08 Feb, 2011
CaféPress Goes Social With ShopIgniter

Social ecommerce solution provider ShopIgniter announced a partnership with CafePress, the immensely popular destination for those that want to customize their own products (t-shirts, mugs, hats, etc.).

CafePress is using ShopIgniter's Social Promotions Engine and Facebook Store platform to help clients drive social promotions such as limited time or private sales, social coupon programs, referral incentive programs, and social badging, while enabling transactions inside a robust Facebook Store solution.

"We are continually looking at ways to embrace the voice and enthusiasm of online communities," said Marc Cowlin, director of marketing for CafePress. "ShopIgniter helps us to extend our ecommerce experience into social networks, enabling friends to take advantage of special sales and discounts, and incent them to share these with their friends."

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.