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Michael Phillips
Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series.
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The Ultimate Guide to Twitter Optimization
by Michael Phillips
According to a new report from the Pew Research Center, Twitter usage has climbed to 13 percent of U.S. ...
LivingSocial Users Younger, Richer, Smarter than Groupon Users
by Michael Phillips
Want to reach the young, smart and affluent with your daily deal offering? Then use LivingSocial instead of ...
The Facebook Send Button: What it Means to You
by Michael Phillips
Facebook has launched the Send button, which includes some provisions that will have an immediate impact on ...
Social Media Analytics Taking Center Stage
by Michael Phillips
Social media marketing and measurement has become a necessity for success on the Web, forcing many companies ...
PR Firms Provide the Best Social Media Experience
by Michael Phillips
Social media usage is about to level off. According to a new report by eMarketer, new users of social media ...
Is Your Business Ready to Advertise on Twitter?
by Michael Phillips
Starting this month, Promoted Tweets - those messages paid for by advertisers - will start appearing in ...
Want Social Media Fans? Offer Coupons.
by Michael Phillips
A newly released survey from AdAge and Ipsos Observer finds that consumers are very willing to receive ...
Essential Social Sharing Tools for Websites
by Michael Phillips
Social media has become a standard in Web business and that includes design and development. In the past, ...
Exploring The Daily, Talking Social Media Strategy with Katy Lynch
by Michael Phillips
The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper ...
The New Reality of Facebook Advertising
by Michael Phillips
Facebook has announced a new advertising scheme called "Sponsored Stories." It is interesting - and risky. ...
Game On, Groupon. LivingSocial Makes a Splash
by Michael Phillips
UPDATE: Looks like Google is about to get in on the game, too. This fact sheet uncovers Google Offers. That ...
Marketers Slow to Socialize?
by Michael Phillips
Alterian's 8th annual survey of 1,500 marketers, agencies, marketing service providers and systems ...
Mom Shoppers Use Social Media for Purchasing Decisions
by Michael Phillips
A recent report from NPD Group, a market research firm, found that mom shoppers are using social media ...
Is Twitter a Branding Wasteland?
by Michael Phillips
According to an analysis* by digital agency 360i, Twitter users have little interest in your brand. Examining ...
E-mail with Social Features Boosts Click-through Rates
by Michael Phillips
Over the past several months, many industry voices are surmising that social media messaging could one day ...
Twitter Gets One Step Closer to Google
by Michael Phillips
It's no secret that Twitter has been mostly centered on a "push" mentality - throw enough out there and ...
Are Twitter Follower Counts the New RSS Subscriber Numbers?
by Michael Phillips
You've seen them - a Twitter account that follows you that has thousands of followers, and follows around 110 ...
Looking for Press Coverage? Get Social
by Michael Phillips
A new survey from PRWeek and PR Newswire shows that more journalists are using social networks and blogs for ...
100 Retweet Targets for Web Professionals
by Michael Phillips
There's no question that Twitter drives website traffic. This is particularly true when one of your updates ...
Google Acquires Aardvark, Beefs up Social Search?
by Michael Phillips
Google is on a social roll. After announcing social sharing feature Buzz in Gmail, they now have announced ...
Are Businesses Drinking the Social Media Kool-Aid?
by Michael Phillips
E-mail marketing firm Exact Target, in conjunction with Econsultancy, has released results of a report on ...
ClearSaleing Updates Ad Analytics, Includes Social Media Tracking
by Michael Phillips
ClearSaleing, a leading provider of attribution management and advertising analytics has announced Release ...
Anatomy of a Viral Marketing Failure
by Michael Phillips
Brown's Chicken is in need of a revival. Although a Chicago institution, the restaurant chain suffered major ...
Amazon Associates Now Integrates With Twitter
by Michael Phillips
Several days ago we wrote about the Amazitter app. The iPhone application lets you browse Amazon products and ...
Get Your Brand on Every Social Network with KnowEm
by Michael Phillips
One of the biggest advantages of social media is the ability to get your brand Web-wide recognition among ...
Moomeo: Social Network-Powered E-mail Marketing
by Michael Phillips
Think that e-mail you received is worth sharing with your social networking buddies? Moomeo can do that. ...
Oneforty: The New Twitter App Store
by Michael Phillips
Twitter applications can be found all over the Web and that's been the problem - finding and sorting them. ...
Facebook Peak Times for Business
by Michael Phillips
By now we all know that Facebook is dominating the world. It won't be long until Facebook implants are ...
Facebook and FriendFeed Mean Business
by Michael Phillips
When Facebook acquired FriendFeed many Web professionals no doubt shrugged their shoulders. On the surface, ...
SERPs, Twitter and Chicago Hot Dogs
by Michael Phillips
At the end of March, 2009, we started searching Google for particular keywords and phrases and noted where ...
Twitter Perks Done Right
by Michael Phillips
By now, every website owner has heard every argument as to why Twitter is a necessary part of your online ...
Twitter Reaches a Crossroads
by Michael Phillips
Twitter is easily one of the most hyped platforms on the Web over the past year. And rightly so; it's ...
Twitter's First Steps to Paid Accounts?
by Michael Phillips
In response to a lawsuit filed by St. Louis Cardinals manager Tony LaRussa, Twitter has decided to verify ...
Targeting Social Networks for Sales
by Michael Phillips
A recent report conducted by Sage Software and AMI-Partners shows that more than 260,000 small businesses in ...
Automate Video Feeds to Your Facebook Wall
by Michael Phillips
Facebook and Twitter are currently waging war in the "update" arena. But one distinct advantage Facebook has ...
Twitter's Big News has Huge Implications for Search
by Michael Phillips
Twitter's VP of Operations, Santosh Jayaram, has come out and said that Twitter will soon start crawling and ...
The Importance of Your Twitter Image
by Michael Phillips
As Twitter continues to sweep the Internet, it only makes sense that users are adding more and more followers ...
Top Marketer Trends in Social Media
by Michael Phillips
It shouldn't surprise anyone, but a new study surveying 900 marketers and sponsored by Social Media Success ...
Tweet Multi-Language with SpeakLike Twitter Translation
by Michael Phillips
Look through your Twitter followers and you're bound to have some from foreign countries. And they are bound ...
Stuck in the Social Media Vaccuum?
by Michael Phillips
Social media is all the buzz these days. Media outlets, marketers, TV and business magazines (including this ...
Using Twitter as Google SEO
by Michael Phillips
Twitter is gaining in popularity with users, marketers and with Google - another reason to start a Twitter ...
WeFollow: New Twitter Directory from Kevin Rose
by Michael Phillips
Kevin Rose, founder of Digg.com, has a new project. WeFollow is a directory of Twitter users separated by ...
Twibs: Business Directory for Twitter
by Michael Phillips
A common complaint among Twitter users in the past has been the lack of ways to find businesses. We have ...
5 Reasons the New-Look Facebook Could Sink Twitter
by Michael Phillips
Facebook is launching a new look, and the main focus is on real-time feeds and status updates on every user's ...
Twopular: Find Hot Topics and Keywords on Twitter
by Michael Phillips
There's no doubting that Twitter can net plenty of traffic if you hit a popular topic at the right time. ...
Create an Instant Chat Room Through Twitter
by Michael Phillips
Sometimes you might find yourself engaged in a conversation spawned by Twitter, with a fellow Twitter user. ...
Viral Content Ideas for Valentine's Day
by Michael Phillips
The mother of all Hallmark holidays is soon approaching - Valentine's Day. And users are hitting the Web in ...
Magpie: A Twitter Ad Network With Big Possibilities and Problems
by Michael Phillips
Twitter may not have a real business model, but that's not stopping others from figuring out a way to make ...
Splitweet: Multi-account Twitter Manager
by Michael Phillips
Do you have multiple Twitter accounts? If so, have a look at Splitweet. This service lets you enter your ...
MyCleenr: Stop Following Dead Twitter Accounts
by Michael Phillips
There may have been a time when the best way for you to get Twitter followers was to follow a bunch of ...
Tweet Manager: Supercharge Your Twittering
by Michael Phillips
It seems like a new Twitter tool is released every day. And many of them focus around building followers, ...
Netvibes Widgets to Include Open Social
by Michael Phillips
Netvibes, a widget and personal start page provider has announced the inclusion on Open Social in their ...
Oodle Takes over Facebook's Classifieds
by Michael Phillips
We recently wrote about the surge in online classifieds, and how it can be a significant force for online ...
Twittering With Consumers
by Michael Phillips
Within the past 12 months, Twitter has moved from a curious time waster to a serious business tool. To some ...
StockTwits: Twitter for Your Investments
by Michael Phillips
If there's a volatile industry out there that needs constant updating, it's the stock market. And StockTwits ...
Marketing With Niche Social Sites and Dedicated Audiences
by Michael Phillips
The Web has consumers socializing and connecting in ways unimaginable just a few years ago. And there are ...
This Week in the Social Sphere
by Michael Phillips
Digg Restricts Blind Digging: One of the most "dugg" stories on digg.com over the past seven days is a ...
eBay Launches Socially Conscious Store
by Michael Phillips
eBay's latest venture is WorldofGood.com. This site sells - at fixed prices - socially conscious products, ...
Resellers Missing Opportunities with Social Network Users
by Michael Phillips
An industry survey conducted by Tucow's reseller services group, OpenSRS, at HostingCon 2008 in Chicago shows ...
Facebook for Life - Whether you Like it or Not
by Michael Phillips
The hits just keep coming for Facebook. After the much-maligned advertising bungle called Beacon - where ...
Facebook Scales Back Ads Amid Privacy Concerns
by Michael Phillips
Facebook's latest advertising system raised many eyebrows and concerns when it was announced several weeks ...
Smarter Communities Part 2 - MySpace in the Crosshairs
by Michael Phillips
Missed the first installment of Smarter Communities? Read about how specialization is taking on GooTube. ...
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