Audience Expansion Tool for Facebook Ads

Peter Devereaux
by Peter Devereaux 14 Feb, 2012
Audience Expansion Tool for Facebook Ads

Facebook is fast becoming the go-to platform for display advertisers and, as a result, there is quite a bit in the way of innovation emerging from third-parties. The latest comes from audience data provider XA.net. Its Facebook ad testing and management platform optim.al has released optimalKeyword, an audience "expansion" tool.

Powered by XA.net's SocialPredict affinity-matching engine, which boasts an edge graph of over 2.4 billion modeled social data connections, the pay-as-you-go data service is positioned to help advertisers interested in gathering market intelligence and building out audience targets based on actual social media data.

The platform was available previously to those using the optim.al Facebook advertising system, but the service is now available at optimalkeyword.com. Users will be able to profile their own and their competitors' social audiences and see top-level demographics and discover related interests. By combining information on the most resonant topics with the ad management platform's dynamic keyword insertion functionality, XA.net brings the possibility of ROI from social media advertising at least a little bit closer.

"Facebook has rapidly become the largest data-rich advertising environment -- both online and off -- and the tools available to help advertisers make informed decisions have lagged behind," says Rob Leathern, founder and CEO of XA.net. "That's why we're confident that a wide variety of marketers will love the optimalKeyword product, powered by our SocialPredict engine."

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.