App Watch: Making Sense of Social Media Intelligence with Unmetric

Peter Devereaux
by Peter Devereaux 07 Aug, 2015
App Watch: Making Sense of Social Media Intelligence with Unmetric

Social media intelligence platform Unmetric has launched a mobile app that enables marketers to monitor their competitors in real time.

 

The new Sense app, available for both iOS and Android, provides a stream of campaign images, videos and hashtags produced by Unmetric's database of more than 35,000 brands, easing the challenges of monitoring competitors social media activity. The app pulls data from networks including Facebook, Twitter and Instagram, and will reportedly add YouTube over the next few months.

 

"Customers and competitors are the two things every marketer constantly thinks about," said Lux Narayan, CEO of Unmetric. "While there are market research and applications like Survey Monkey for customer intel, there is nothing simple for competitive intelligence. We created Sense to fill this unmet need and to be the easiest way for any marketer - from digital strategists to CMOs - to stay abreast of competition anytime, anywhere."

 

Unmetric is releasing Sense exclusively to its existing clients (those with Pro, Pro+, Premium and Agency accounts) for now, but indicated that it will make the app publicly available through the Apple and Google app stores through special invites in the feature.

 

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.