Analytics and Social Content Interaction

Pete Prestipino
by Pete Prestipino 30 Sep, 2010
Analytics and Social Content Interaction

58% of Americans are now reporting that they perform online research concerning the products and services that they are considering purchasing according to Pew Internet. But to what effect? What should you do if you are interested in knowing the influence of user-genered content on your conversion goals?

 

BazaarVoice this week announced an integration with Google Analytics which will give users the ability the monitor the influence of social content directly in Google Analytics. 

 

Why is this important? According to data collected from 35 million visits, BazaarVoice reports that customers who interacted with their solutions had more than a 50% higher conversion rate and over a 70% increase in revenue per visit. Now you can get proof of that claim. 

 

With the integration, according to Bazaarvoice Product Manager Andy Wolfe, "clients can now see, in Google Analytics, the metrics on things like the number of visitors paginating through reviews, or sharing user-generated content with social networks, or clicking on related products found in reviews. Advanced Segments can then be used to compare the behavior of visits that interact with Bazaarvoice generated content vs. those that don't."

 

 
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.