The enormous popularity of Wish List using #AmazonWishList.
For those that do not know, Amazon's Wish List allows users to create multiple lists (e.g. a Shopping List and a Books to Read list) where users can save items to review or purchase at a later time. While Amazon already released a Twitter integration that allows consumers to purchase straight from the social network with #AmazonCart, this integration could attract those who are more cautious of using the social network to directly purchase items.
Like #AmazonCart, the new integration only works with tweets that contain an Amazon.com product link. Once users reply with the #AmazonWishList they will receive a reply tweet from @MyAmazon as well as an email from Amazon letting them know their product was added to their Wish List.
"Twitter offers Amazon customers a great environment for inspiration and discovery," said John Yurcisin, Director of Social at Amazon. "#AmazonWishList makes it easy for people to quickly add holiday gifts, décor or entertaining items tweeted by interesting people, friends, or brands on Twitter to their Amazon Wish List, allowing customers to simply save items to their Wish List and keep on Tweeting."
