Pinterest referral traffic is growing at an alarming rate. In fact, a recent study from Piqora found that the average visit-per-pin increased 172 percent in the first half of 2014.
Moreover, the average revenue-per-pin grew by 67 percent in the same time period. This data proves that Pinterest offers many opportunities to brands who are taking advantage of the platform. Brands that haven't established a presence on the social network, however, are seriously missing out.
To help your brand strengthen its Pinterest strategy, Website Magazine has compiled a Pinterest toolbox that includes 17 technologies to help brands boost their content creation, marketing and monitoring initiatives on the image-based social network.
Add a variety of content to your Pinterest boards by leveraging Pinstamatic. The platform offers eight different content tools for users to choose from, including tools for creating "quote" pins, "sticky note" pins, Spotify pins that can include music, location map pins and more.
Share As Image is a Chrome extension and bookmarklet tool that enables user to turn text into an image. Users simply need to highlight text and click the bookmarklet to share. Plus, brands can leverage the tool to create branded images or promotions.
Pinterest is all about images, so if you are looking for an online image editor, look no further than PicMonkey. This service enables users to edit and touch-up images, as well as create designs and collages. PicMonkey also features a variety of effects and fonts that users can incorporate into their images.
Grow your audience by connecting your Pinterest and Facebook Pages with Pinvolve. The platform can be leveraged to convert Facebook posts into pins and to feature all Pinterest and Instagram content on a user's Facebook page. Plus, the platform can be set up to automatically post Pinterest Pins (either specific pinboards or all pinboards) to a user's Facebook Business Page.
Brands can leverage Woobox's Pinterest Facebook Page Tab tool to display their Pinterest boards on the world's largest social network. Through the tool, brands can require consumers to like their Facebook Page before giving them permission to view the Pinterest tab. Plus, the tool offers visitor analytics for fans and non-fans who have viewed the tab.
Viralwoot offers a variety of features to help brands increase their following and engagement on Pinterest. For starters, when users join Viralwoot, their Pinterest profile becomes visible to Viralwoot's network of thousands of Pinterest users. In addition, users can promote specific Pins to increase visibility within Viralwoot's network. The platform also enables users to schedule Pins to post on Pinterest in advance, as well as create Pin alerts to be notified when people are pinning content from the user's website.
By leveraging the Piqora platform, brands can grow their audience and increase engagement on Pinterest by launching promotions or contests. The platform helps brands develop contest concepts and create customized landing pages, as well as offers reporting so brands can measure contest engagement. It is also important to note, however, that in addition to contest tools, Piqora offers Pinterest analytics that include revenue-based reports and individual pin metrics.
Votigo helps brands create Pin-to-Win contests. Through the platform, users can create custom landing pages or can leverage Votigo's API for to create a custom registration process.
Wishpond offers a Pinterest Contest app that brands can leverage to run Pin-to-win contests on Facebook, Twitter and on their websites. Through the app, brands can use Wishpond templates to create and customize Pinterest contests that can be run across the Web. Plus, the contests are mobile friendly and Wishpond offers real-time reporting to users.
Curalate offers image tracking and analytics for social networks like Pinterest, Instagram, Tumblr and Facebook. The platform can help brands identify trending content, discover how much traffic and revenue is being generated by Pinterest, identify influencers and more.
The Tailwind platform is powered by the Official Pinterest Business Insights API and offers Pinterest analytics, management and marketing tools. Through the platform, users can discover conversations about their brand, track follower growth, analyze pin performance and monitor the performance of competitors on Pinterest. Plus, brands can identify influencers and connect with them through the platform, as well as schedule pins to publish on the social network.
With Octopin, brands can find images on both Pinterest and Instagram that are related to a specific brand but do not include brand mentions. In addition, the platform offers insights, helps users identify influencers, allows users to schedule content in advance and enables brands to compare their performance on Pinterest and Instagram against competitors.
If you are really focusing on growing your Pinterest presence, you may want to start leveraging PinAlerts. This service, which is currently in beta, notifies users whenever someone pins something from their website. Users can set up the service to either notify them for every pin, once a day or once a week.
The Pinterest Analytics dashboard recently underwent a refresh. The dashboard now includes more detailed analytics, including the ability for users to see what people are pinning from their website and the ability to see how pins from their own Pinterest profile are performing.
The Pin It button is necessary for any brand looking to establish a presence on Pinterest. Brands can incoproate the button into their sites to make it simple for consumers to share content onto the social network. Plus, Pinterest notes that businesses who use the Pin It button often see an increase in referral traffic.
Rich Pins are pins that include more detailed information than regular pins. Currently, Pinterest offers five types of Rich Pins, including Place Pins, Article Pins, Product Pins and Recipe Pins. Brands must apply in order to incorporate Rich Pins into their site, as well as prep their site with meta tags. The benefit of having these pins is that they are more engaging and link back to the original source.
There is no better way to increase engagement on a social network than with advertising, and Pinterest is currently testing its Promoted Pin ad option. With Promoted Pins, brands can pay to promote specific Pins so they appear in relevant search results. Plus, brands can target the audiences that see the Promoted Pin and track how their campaign performs. That said, since Promoted Pins are still being tested, brands that are interested must first sign up to join the waitlist.