Yahoo & Bing Close in on Google

Peter Devereaux
by Peter Devereaux 08 Jan, 2015
Yahoo & Bing Close in on Google

Thanks in great part to its new deal with Mozilla, Yahoo has accomplished what many thought impossible - growing its U.S. search share.

Yahoo! grew its search share in the U.S. from 8.6 percent in November 2014 to 10.4 percent in December. Bing inched up (from 12.1 to 12.5 percent). What is most astonishing however is that Google fell to the lowest monthly share ever recorded by StatCounter, the provider of the monthly report (which is based on 15 billion page views), as illustrated in the chart below.

Thanks in great part to the deal with Mozilla, Yahoo has accomplished what many thought impossible. While both Bing and Yahoo have a long way to go to knock off the Web's leading search engine, it certainly shows that the potential for Google to lose its digital bread and butter is possible.

"The move by Mozilla has had a definite impact on US search," commented Aodhan Cullen, CEO, StatCounter. "The question now is whether Firefox users switch back to Google." Firefox users represented just over 12% of US internet usage in December according to StatCounter.

 

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Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.