Location-based SEO mavens Where 2 Get It announced a partnership with online video ad provider Mixpo that will allow clients to leverage video search engine optimization (VSEO). Mixpo will enable W2GI clients to create, deploy and optimize online videos ads for the purpose of generating additional organic traffic.
Video produced by a client would be featured on a local landing page and would be optimized for search (one could assume through metadata) and depending on the quality of said video, help drive conversions. Videos can be further customized to provide a location tag directing consumer to a specific local business location. Check out this excellent example of this on-page video SEO in action for Office Depot.
"We look forward to working with Where 2 Get It to enhance the effectiveness of their local search engine optimization solutions by leveraging the power of online video advertisements," said Anupam Gupta, president & CEO, Mixpo. "The Mixpo video ad platform is focused on driving direct response for locally focused businesses and we believe this fits in very well with Where 2 Get It's emphasis on addressing local marketplaces."
Adding video to landing pages is an exceptional way to increase conversions and add a little movement to web pages. If you're considering producing videos for the purpose of promoting your website and its products and services, check out this excellent YouTube Keyword Research Tool from ReelSEO.