TweetDeck Upgrades Search Functionality, Offers Column Filters

Twitter-owned Tweetdeck, arguably the most popular platform for social media users to manage the Twitter conversations, has released a set of column filters for both the Tweetdeck web and Chrome apps.

Twitter recently released content filters for search columns as well - part of its efforts to bring features and functionality of its AIR app to the Web.

Users will be able to show (match) or exclude specific words and phrases from an individual TweetDeck columns as well as choose to view only those Tweets (or retweets) that contain media (images or video). It's not difficult to see how improved filtering will make it easier to scan and find specific tweets or content within them.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.