The Web Ain't Dead; It's Just Mobile

Peter Devereaux
by Peter Devereaux 29 Mar, 2016
The Web Ain't Dead; It's Just Mobile

If you've been dragging your digital feet about developing a better mobile presence, a recent Think With Google post shows some interesting statistics on where to begin (particularly for luxury brands). 

 

Mobile now makes up 88 percent of all 'near me' searches, with those mobile searches growing at 146 percent year over year (YoY).

 

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Additional highlights from the post, include:

 

+ For automobiles, the most popular mobile-centric searches are for luxury car price enquiries. For instance 'Tesla price', 'Maserati price' and 'Audi R8 cost'. These grew nearly 90 percent on mobile from 2014 to 2015.

 

+ For jewelry, the most popular mobile search is for 'promise rings'. These related mobile searches grew by 77 percent from 2014 to 2015 and tended to spike around the holidays and Valentine's Day.

 

+ For hotels, data from Hotels.com states that 74 percent of mobile bookings are made for same-day check-in. The most popular mobile-centric hotel search themes include 'near me', 'cheap' and 'price'.

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.