The Upward Trajectory of Search Software WordStream

Peter Devereaux
by Peter Devereaux 01 Aug, 2014
The Upward Trajectory of Search Software WordStream

Search engine marketing software WordStream has raised $12 million in new funding from Baird Capital of Chicago, the direct private investment arm of Robert W. Baird & Co., with participation by current investor Sigma Partners. 

 

The funding will be used to further invest in its software to help small and medium-size businesses market their enterprises via search engines, as well as continue its focus on its popular AdWords Performance Grader and PPC Advisor offerings. WordStream, which employs more than 100 people in its Boston Office, provides its services to several thousand customers

 

"We're very proud of the confidence we've inspired," said Ralph J. Folz, CEO of WordStream. "This funding is largely a response to our continued growth, particularly that of the AdWords Performance Grader, which is now grading three-quarters of a billion dollars in paid search spend every month. We'll be able to use the new funding to further accelerate development of our full suite of offerings."

 

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Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.