QUICK HIT: Google & Bing Join Forces to Fight Piracy in the UK

Pete Prestipino
by Pete Prestipino 21 Feb, 2017
QUICK HIT: Google & Bing Join Forces to Fight Piracy in the UK
Google and Microsoft are reportedly joining forces to crack down on piracy websites (particularly those related to movies and music) in the UK. 
The two companies have apparently formed a ' voluntary code of practice' with the British Phonographic Industry (BPI) and Motion Picture Association following a series of discussions overseen by the UK's Intellectual Copyright Office.

Google and Bing have essentially vowed to reduce "the visibility of infringing content in search results" by the first of June 2017, which means demoting those websites known to harbor pirated content.. 

What this will ultimately mean for those who post pirated material online (at least the repeat offenders) is likely a rather significant drop in rankings for their websites. Google and Bing will likely send consumers towards legit sites instead.



Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.