Google Says Goodbye to Authorship

Peter Devereaux
by Peter Devereaux 29 Aug, 2014
Google Says Goodbye to Authorship

In many senses Google is the heart of the Internet.

 

With more than 11 billion searches made each month, Google has a lot of influence over users' Web experience. When Google introduced Authorship, writers from all over the world were wondering how they could increase their Authorship ranking so their picture and name could be placed next to their articles in search results. Now, however, writers no longer have to worry.

 

John Mueller, a Webmaster Trends Analyst at Google, announced yesterday on his Google+ page that the search engine is saying goodbye to their short lived Authorship project.

 


(Original Authorship results)

 


(After Drop of Image)

 

Search results will no longer contain any information on the author of articles but will still display the dates at which they were written.

 


(Current search engine results look)

 

"I've been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information," stated Mueller in his blog post.

 

"Unfortunately, we've also observed that this information isn't as useful to our users as we'd hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results."

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.