Bing Set to Pass Yahoo! in Natural Search Share

Pete Prestipino
by Pete Prestipino 14 Jan, 2010
Bing Set to Pass Yahoo! in Natural Search Share


According to iCrossing's Enterprise Natural Search Share Index for December 2009, Google is rolling along nicely but Yahoo! continues its downward spiral.

iCrossing reported that Google's natural click share rose 0.78% from November to December, and rose 3.01% year-over-year. Yahoo! has declined slightly month-over-month, though year-over-year Yahoo has lost 2.83% share of all search traffic referred. The good news came for Bing, whose share of the search market grew 1.07% year-over-year despite slipping 0.19% month-over-month.

So what does this all mean for the search landscape? According to the post from iCrossing's Rob Garner, "If the current trends continue, MSN/Bing will overtake Yahoo as the Number 2 search engine at the end of Q1 2010 and Google will pass 80% market share in the same time frame."


Share of natural search clicks

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.