million in additional revenue for each of the 180 retailers involved in the study - proving that regular, repeat conversions are the Web's golden goose. Chasing Subscriptions... A subscription (when someone makes an agreement with a company to get a product or service that is usually paid for in advance) is the ultimate recurring conversion. In the case of software sales, Gartner has found that revenue streams from a subscription model are more predictable than a perpetual model (which allows customers to use licensed software indefinitely after purchase) and investors tend to look favorably at businesses with them.

In order to increase conversions from the keywords employed on your website, it's essential to craft a strategy that meets the demands, needs and expectations of a consumer's journey. There are three (some would argue four) phases of this journey for content marketers and SEOs to be intimately familiar with, developing content that is fueled by the keywords that emerge in their industry and audience audits.

With all of online marketing complexities, all marketers are really chasing one goal - to increase conversions.... The challenge of chasing conversions, however, is that every consumer is different and requires a different approach. For instance, one consumer may conduct a search for "black platform sneakers" and purchase the first item that appears in Google's Product Listing Ads, while another consumer could... conduct the same search but continue to do more research like checking out consumer reviews or promo codes before making their final purchasing decision. This is why it is essential for marketers to address all four stages of conversion during their acquisition efforts.

The Importance Of Conversion Tuning... Why should you care about conversion tuning? In most cases you must pay market rates to get significant volumes of quality traffic to your site. If your landing pages are not optimized to take advantage of your investment, you might as well be throwing your money away.

On-site videos deliver brand awareness and engagement, but what is most appealing to companies is the performance and financial impact videos are generating, specifically conversions and revenue.... Other retailers have also seen video's impact on their bottom line. In fact, 48 of the top 50 online retailers feature videos on their website. This is a 200 percent increase from 2011. Higher conversion rates are likely the reason.... "Five percent of consumers who get to the configuration stage and view one of these videos makes a purchase, tripling the conversion rate from before we implemented," said Lewis Broadnax, Executive Director, Web Sales & Marketing, Lenovo.

Successful Web copywriting that results in conversion demands that a multitude of elements are met: Not only must copy be clever enough to draw customer attention; the use of appropriate keywords is critical to helping customers find what they want during search. Further, because they can't see... and experience the product firsthand, Web copy must provide functional and technical details, including product features and benefits - all while being succinct. Considering the metrics that define a successful conversion rate are so slight to begin with (2012 data from Marketing Sherpa indicates...

Countdown timers are a powerful method to help Web professionals and Internet marketers (retailers/merchants, information publishers, and service providers) drive sales/conversions.... When selecting the technical solution that makes it possible to use a conversion technique such as this, keep in mind that the tone and clarity of the message is of supreme importance. With the right delivery however, there's no performance substitute for taking advantage of this digital marketing and online sales technique.

Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their ecommerce sites.... Merchants who are looking for ways to increase conversions this holiday season should consider incor...

There are many reasons why your attempts at conversion optimization could fail. If you avoid the mistakes listed in this article, then you will be more likely to succeed - it's as simple as that. To achieve success in conversion optimization, here are the five biggest mistakes to avoid.... If your conversion optimization efforts are largely based on what you like and how you behave, then you are more likely to fail. Not everyone is like you; there are at least three other temperaments to consider.

And it appears by the numbers that marketers are doing a better job with landing page design and encouraging conversions on site, Lewis adds. Conversion rates for organic search were at 1.2 percent in the original study and only increased to 1.3 percent in the follow-up study. However, visitors... from paid ads which had 1.4 percent conversion rate in the original study increased to 2.0 percent conversion rate in the follow-up - an increase of 42.9 percent.