The Sad, Sad State of Mobile Optimization

Pete Prestipino
by Pete Prestipino 18 Sep, 2012
The Sad, Sad State of Mobile Optimization

According to a second-quarter update of vSplash's ongoing SMB DigitalScape study, fully 98 percent of SMB websites are not mobile optimized.

"Some experts are predicting smartphones and tablets will account for around one-third of all website visits this coming holiday shopping season," said Umesh Tibrewal, CEO, vSplash. "According to our current data, nearly all SMBs will be challenged to capitalize on this mobile commerce opportunity due to their incompatible websites."

Some other additional and disturbing data collected in the survey includes:

- 76 percent of SMB websites have no privacy policy
- 44 percent of SMB homepages had no phone number
- 78 percent of SMB homepages had no Facebook link
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.