Mobile has become one of the most lucrative channels for ecommerce businesses and in order to keep the digital dollars flowing companies are looking for ways to remove the barriers that can hinder conversion.
SEQR, a European mobile payment solution for brick-and-mortar as well as online stores, has recently announced a new solution called Instant Checkout.
Through its new solution consumers do not need to enter any data into a shop's checkout page. Instead, all of the data, such as name, address, email and phone number, are transferred from the SEQR app. Rather, all that is demanded of consumers to make a payment is to enter their PIN code in the SEQR app. For those that are shopping on a desktop, purchases can be made just as easily by scanning a QR code that is displayed on the screen.
"SEQR is a new, exciting piece of the puzzle that fits in perfectly in our concept - integrating the ecommerce chain in a way that increases both profitability and sales, said Fredrik Karlsson, CEO of E37.