Coming on the heels of TubeMogul's latest video analytics that reported the average online video viewing engagement to be under two minutes, here's what MeFeedia found from analyzing 125,000 mobile users:
- iPad users, on average, will stick with a video for five minutes
- Symbian users for 4.1 minutes
- Android users for 3 minutes
- iPhone users for 2.4 minutes
This is particularly significant as marketers and publishers hammer out their strategies for mobile content, indicating there is a very real shift in consumer behavior when moving from a desktop to a mobile device. Also important to consider are the formats to be used by content creators, as moving away from Flash to the more tablet-ready HTML5 may offer greater rewards for publishers than we first thought.