The Conduit platform is free to use and allows publishers - from professional developers to individuals without engineering expertise - to create an app and deploy it across every major mobile device and all major Web browsers. Conduit-powered mobile apps meet all the specs and standards for marketplaces like iTunes and Android, and publishers can monetize their apps through an integrated targeted advertising module.
"The mobile app market has grown at a staggering pace and has created a climate where publishers, brands and developers are under pressure to create apps for many different devices," says Conduit president Adam Boyden. "With Conduit Mobile they can create, deploy and manage their apps for all the major smartphone platforms in one location."
Game publishers BigPoint and Exent are among Conduit's early mobile customers, joining big-name clients on the Web side such as Univision and Major League Baseball. Conduit announced its new mobile platform at last week's Mobile World Congress in Barcelona, Spain.