New Program Drives Shoppers to Mobile-Friendly Retailers

Comparison shopping site Become.com has created a new program to help consumers determine which online retailers have mobile-compatible storefronts. An increasing amount of shoppers are using their mobile devices to compare prices between local and online stores, making it vitally important for ecommerce merchants to have their sites properly formatted for mobile shopping.

Become.com's Mobile Shopping site contains editorial reviews of each merchant's mobile compliance, such as whether a store's website renders properly on a consumer's mobile browser. Become.com also reviews shopping apps for the iPhone, iPad, Blackberry and Android markets. The site also awards certification to mobile-friendly retail sites so that shoppers can look for the Mobile Certified Badge to know they are on a website where they will have a seamless mobile retail experience.

Become.com is a leader in comparison shopping and lead generation, spanning several verticals including product shopping and education. Become.com's search engine is designed to help online consumers find products and services across the Web.