AdWhirl Makes Mobile World Revolve

Pete Prestipino
by Pete Prestipino 06 May, 2009
AdWhirl Makes Mobile World Revolve

Just a month after launch, AdWhirl announced today that they are serving over 200 million monthly advertisements worldwide on iPhone and iPod Touch applications in the Apple App Store (and five of the top 50 applications in the App store). AdWhirl is essentially a mobile advertising platform which enables developers to serve ads from different mobile ad providers like AdMob, Quattro Wireless, Videoegg, Jumptap, and Mobclix.

"We're very excited about AdWhirl's ad platform and what it means for the mobile advertising industry. AdWhirl will help Stitcher to maximize 3rd party mobile ad revenue by providing us with the ability to choose dynamically between multiple ad campaign offerings," said Noah Shanok, founder and CEO of Stitcher, a free mobile service for listening to on-demand radio.

There are a few advantages to using AdWihrl; optimized CPM's (the service identifies the highest paying ad to display from the various participating networks), the opportunity to create custom ads (used for the cross-promotion of other applications) and guarantees 100% fill rate. Developers can set up "rollover priorities" which switch to the next available ad network (or custom ad) to provide a consistent inventory of advertisements.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.