It is no secret that visual content, such as images and videos, help increase engagement rates on websites. Finding an elegant way to fit this type of content into a site, however, can be daunting.
Luckily, companies can leverage a new application from Echo and Chute, which enables users to integrate user-generated content into websites and apps. The Chute Media Gallery app is powered by Echo and provides marketers and publishers with a unique way to feature real-time photo walls about any topic on their sites.
"People are producing visual content about brands every day," said Khris Loux, co-founder and CEO of Echo. "Chute Media Galleries provide an easy and efficient way to instantly harness this content and use it to create engaging, real-time experiences for websites, microsites or as part of marketing and advertising programs."
The Chute Media Gallery app is currently available in Echo's App Ecosystem. Users can leverage the app to create photo galleries for a specific hashtag, search term or user account. The photos can be generated from a user's local harddrive, or from photo sites like Facebook, Flickr, Picasa, Twitter and Instagram.
It is also important to note that the Echo platform provides Chute's app with a few important capabilities, such as automatic spam filtering and advanced moderation controls. The photos within the galleries are displayed in a pinboard-style layout that includes social features, such as the ability to comment, like or reply to each photo. Additionally, content and updates are featured in real-time, so that pages don't need to be refreshed.
"This app by Chute is just the latest in a series of apps in our app ecosystem," said Chris Saad, Echo co-founder. "We invite all developers to work with us to add their apps to the echo app store."