The Power of HTML5

According to Usablenet, the inclusion of just a few HTML5-enabled interactive elements to a mobile website can significantly improve user engagement. The company's research found that features such as interactive galleries, overlays, and location services increase page views by 11 percent, decrease bounce rates by 15 percent and provide an approximately 28-percent increase in overall usage.

Usablenet also found that using a phone's built-in GPS feature to determine user location helps lower abandonment rates.

Linc Wonham

I am a longtime content specialist with vast experience in ideating, creating and editing articles, infographics, books, ebooks, white papers, insights guides, corporate POVs, video scripts and more for omnichannel promotion and distribution on behalf of publishers, brands and creative agencies. My areas of expertise include financial services & fintech; retail & ecommerce; CPG marketing, sports, technology, lifestyle and more.