Web workers - marketers and designers in particular - could soon find themselves with more time to optimize the digital user experience (UX).
ContentSquare, a UX analytics platform, just announced the launch of its new
Auto-Zone product offering, an artificial intelligence-based "
recognition algorithm" that changes how online data is collected by replacing the manual process of content tagging and tag configuration with automatic element identification.
Auto-Zone essentially enables marketers to set up content elements through the ContentSquare interface using artificial intelligence. This could entirely eliminate the need to physically place unique tags on each individual page element before they can answer related customer journey questions and will likely be welcome by anyone that's ever spent hour upon hour doing this manually.
As a result of this new feature, ContentSquare suggests that digital teams' time will be freed up to work on improving UX and reporting results, understanding why customers are not converting and making necessary fixes.
"With Auto-Zone we are defining the end of the tagging era," said Jonathan Cherki, CEO of ContentSquare.
"Before Auto-Zone, analytics required tags to measure behavior and large amounts of time were spent tagging and updating them. This technology opensup the path towards a more semantic understanding and personalization of websites through analytics. For example, if hesitation on the add-to-cart button is trending up, then marketers will get notified about it, along with insights to increase buying incentives dynamically, such as implementing a new promotion or sale."