No one said it would be easy being a Web professional, but silly things like acronyms shouldn't make your life any harder.
After all, "decoder" is likely not listed in your skill set on LinkedIn, nor should it be. This is why the team at Website Magazine has put together (and will continue to update) an Acronym Guide for the digital professional. So the next time you run into three unfamiliar letters right in a row, just pull up this link to get in the acronym loop.
A
AOV - Average Order Value
API - Application Programming Interface
AR - Augmented Reality
ASP - Application Service Provider
AWS - Amazon Web Services
B
B2B - Business to Business
B2C - Business to Consumer
C
CDN - Content Delivery Network
CLV - Customer Lifetime Value
CMS - Content Management System
CPA - Cost Per Acquisition/Action
CPC - Cost Per Click
CPD - Cost Per Download
CPE - Cost Per Engagement
CPL - Cost Per Lead
CPM - Cost Per Thousand
CPV - Cost Per View
CRM - Customer Relationship Management
CSS - Cascading Style Sheet
CTA - Call To Action
CTR - Click-Through Rate
CX - Customer Experience
D
DM - Direct Message
DNS - Domain Name System
E
EPC - Earnings Per Click
EPM - Earnings Per Thousand
ESP - Email Service Provider
F
FB - Facebook
FTP - File Transfer Protocol
G
GA - Google Analytics
gTLD - Generic Top Level Domain
H
HTML - Hyper Text Markeup Language
HTTP - Hyper Text Transfer Protocol
HTTPS - Hyper Text Transfer Protocol Secure
I
IMAP - Internet Message Access Protocol
IP - Internet Protocol
ISP - Internet Service Provider
K
KPI - Key Performance Indicator
L
LTV - Lifetime Value
M
MVT - Multivariate Testing
O
OS - Operating System
P
PLA - Product Listing Ad
POS - Point of Sale
PPC - Pay Per Click
PPL - Pay Per Lead
PPV - Pay Per View
PR - Page Rank
PV - Page View
Q
QA - Quality Assurance
QR Code - Quick Response Code
QS - Quality Score
R
ROI - Return on Investment
RSS - Really Simple Syndication
RT - Retweet
RTB - Real Time Bidding
S
SaaS - Software as a Service
SEM - Search Engine Marketing
SEO - Search Engine Optimization
SERP - Search Engine Result Page
SMB - Small Business
SMM - Social Media Marketing
SMS - Short Message Service
SOV - Share of Voice
SSL - Secure Sockets Layer
SSO - Single Sign On
T
TLD - Top Level Domain
TOS - Terms of Service
U
UI - User Interface
UGC - User-Generated Content
URL - Uniform Resource Locator
UX - User Experience
V
VOD - Video On Demand
W
WOMM - Word of Mouth Marketing
WYSIWYG - What You See Is What You Get
Y
YOY - Year Over Year
YTD - Year To Date
Notice any acronyms missing off this list? Let us know in the Comments Section below so we can keep this guide up to date.
