Take Products for a Virtual Spin

Allison Howen
by Allison Howen 24 Jul, 2014
Take Products for a Virtual Spin

Consumers can take products on a virtual spin, thanks to a new offering from visual commerce solutions provider Invodo.

Invodo has added spin photography to its suite of content production and technology solutions. Through the new offering, online shoppers can pan, zoom and rotate products on multiple axes. Moreover, the solution enables retailers and manufacturers to work with a single provider to produce, publish and measure their spin photography alongside their video assets.

It is also important to note that Invodo Spin is built on an HTML-based spin player, which is designed to be intuitive, fast-loading and responsive on both desktops and mobile devices. Plus, the offering can help retailers and manufacturers increase conversions and customer satisfaction, as well as reduce product returns - especially when combined with Invodo's video programs. 

"Invodo's strategic video programs have influenced more than 50 million online shopping decisions. We've taken that expertise to develop a spin product that's equally effective for ecommerce," said Craig Wax, CEO of Invodo. "Our vision for ecommerce centers around highly engaging, visual experiences. Invodo Spin is our next significant step toward delivering a complete visual commerce offering."

                       

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver