Stat Watch: Brands Want to Personalize User Experiences, but Struggle with Tech

Customer experience is top of mind with today's brands but meeting the often lofty expecations is increasingly challenging.

One of the more difficult aspects of doing so, according to a recently released survey from Bynder, is identifying the "right" technologies for a seamless experience.

According to data released within the study, 56% expressed intentions to personalize their marketing this year, and while 89% agreed that technology plays a key role in developing a personalized experience, 90% think that finding the right technologies to do so is a significant challenge.

Other challenges highlighted in the report include securing enough budget, bringing innovations to market before the competition and internal adoption. Just 8 percent of respondents said personalization presented no challenges.

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Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.