Opening an office overseas is definitely a big step, for any company, (just think about all the logistics involved), but Spredfast, an independent social relationship platform, has made this major move as part of the company's global expansion strategy.
Following a record-funding round for Spredfast, where the company raised $32.5 million in growth capital, the Austin, Texas-based company has announced the opening of a new UK office and the appointment of Oana Neumayer (pictured) who will be responsible for overall management of Spredfast's U.K. operations including customer partnerships. Previously, Neumayer served as Managing Director of Syncapse EMEA and APAC, where she spearheaded the company's global expansion efforts and managed strategic partnerships with multiple Fortune 500 clients.
"Spredfast experienced unprecedented growth in 2013, as did the social media market itself -- changing from a mere broadcast medium to one that is much more targeted," said Rod Favaron, CEO of Spredfast. "With this in mind, our company is committed to providing every brand, worldwide, with the most robust, social relationship platform on the market so they can reach their customers in a highly targeted, effective way and build lasting relationships. By opening an office in the U.K. and bringing on Oana, we are taking our first step -- of many -- toward global expansion."