SMB's Don't Fear The Recession

Peter Devereaux
by Peter Devereaux 19 Aug, 2008
SMB's Don't Fear The Recession

The current economic climate doesn't seem to be scaring off small and medium businesses from advertising.

According to the latest wave of the Local Commerce Monitor, an ongoing study of SMB advertising behaviors conducted by The Kelsey Group and ConStat, 81 percent of SMBs surveyed expect to maintain (47 percent) or increase (34 percent) their spending on advertising over the next 12 months, with only 9 percent planning to decrease ad spending.

SMBs surveyed stated the primary influences on their advertising spending decisions are:

  • Performance/return on investment (31 percent)
  • Business partner or competitor (25 percent)
  • Information from media such as newspapers, TV and trade publications (14 percent)
  • Friends or family members (12 percent)

"The data reveal a remarkable resilience of the SMB advertising segment in the face of economic pressures on local consumers and businesses," said Stephen Marshall, director, research and consulting, The Kelsey Group. "There's an opportunity for media that can demonstrate ROI to tap into SMBs' future advertising plans."

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.