Semantic Markup for Video

Peter Devereaux
by Peter Devereaux 01 Mar, 2013
Semantic Markup for Video

Schema markup for videos is actually much different than other markup such as that for events or people. Using Schema markup to describe videos on your pages allows Google and Bing to index and show videos in their search results, making it one of the more practical types of markup to consider implementing.

It's important to note that the video and markup must be visible without executing JavaScript or Flash. It's also important to submit a video sitemap, as using the markup alone will not by itself help search engines discover videos - it also offers another means to provide information about the video content.

While only a few properties in the schema.org/VideoObject type are required to describe video (the name, description and thumbnail), including additional information can actually enhance how that video will appear in the search results. Some recommended properties include the content URL, the embed URL, the upload date, and the expiry date.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.