Companies decide to work with public relations firms for a variety of reasons, including but not limited to growing their business through the creation and execution of digital marketing campaigns that couldn't have been done in house.
Deciding which firm to work with, however, can sometimes be as difficult of a question to answer as the initial decision to hand over PR responsibility. That said, it's interesting and even helpful to see how many deals a firm has, how much they landed particular deals for and where they stack up against other top deal makers in the public relations advisor sector. This is why Mergermarket, a business development tool, released its quarterly key finds and analysis of this.
Find out what companies are debuting this year, those that top the leader boards and those that have dipped in ranking in the US, as well as overseas, here.
A few key findings in the U.S. include: