Remarketing Made Easy

Pete Prestipino
by Pete Prestipino 14 Apr, 2014
Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process.

Smart Lists tap into the anonymized conversion data that Google collects from those sites that have opted into the program. Google uses visit duration, page depth, physical location, device, referrer and browser to predict the users most likely to convert when they return to a website. Google Analytics automatically manages the remarketing campaigns in AdWords for advertisers, updating the data daily based on the most recent data available.

For sites that use ecommerce conversion tracking in Analytics and have at least 500 monthly ecommerce transactions and 10,000 daily pageviews, the Smart List will automatically be "upgraded" to rely on the sites' own data rather than that of similar businesses. The list appears as [My Smart List] in the list builder.

 

 
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.