Recommendation Engines to Boost On-Site Linking

Peter Devereaux
by Peter Devereaux 27 Oct, 2015
Recommendation Engines to Boost On-Site Linking

High-ranking pages tend to have more internal links than their low-ranking counterparts. This not only impacts search engine optimization (SEO) initiatives, but also helps visitors find additional related information on the site.

For this strategy to work, however, links must point to relevant information that adds value, as this strategy isn't simply about increasing the number of citations. Instead, it's about providing a better user experience while also increasing time on site and search rankings.

For help increasing your relevant on-site linking strategy, read below to discover six recommendation engines that can help:

AddThis

AddThis offers content recommendation tools to help users increase their on-site engagement. The recommendations are based on popular content as well as content that is relevant to each visitor's interests. According to the company, its personalized content recommendations increase click-through rates by up to 50 percent more than regular recommendations.

IBM Content Recommendations

IBM's Content Recommendations software automatically delivers the most targeted content to site visitors based on their current and historical interests. In addition, the software takes crowd preferences and programmable business rules into consideration when delivering recommendations. It is also important to note that the recommendations can be delivered across channels, and the software provides analysis and reporting.

BrightInfo

With BrightInfo, publishers can put ad units on their sites to drive traffic without taking up any of their regular ad space. The recommendation solution offers site visitors personalized and contextually relevant premium content from the publisher or the publisher's advertisers (based on factors like individual and crowd behavior). Plus, BrightInfo's content offers are optimized for all devices.

Marketo

Marketo's content recommendation engine combines real-time targeting and personalization with machine learning and predictive analytics to identify visitor profiles and behavior patterns and recommend the best content for every interaction. The company goes as far as comparing itself to Amazon, saying that it does the same thing to content as what Amazon does for recommended retail products on its site.

Outbrain

Outbrain's Engage solution enables users to showcase their most valuable and engaging content. Outbrain offers tools that allow users to recommend content with predictive analytics, which reduces the complexity of programming content, increases audience engagement and maintains the publisher's editorial voice.

Taboola

Taboola helps users increase site engagement by using real-time data and predictive analytics to recommend the right content to the right visitor at the right time. By doing so, visitors tend to hang around longer, view more pages, share content and return to website more often.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.