What Does a Digital Marketer Do Anyway?"

By Lisa Tadje, Director, Marketing & Communications, Rakuten MediaForge

There you are at the holiday dinner table and just as sure as Aunt Ida's gravy will be lumpy, a relative asks you what exactly you do for a living. Surely, the answer you've been giving over the past several years, "digital marketing," still has your family and friends scratching their heads.

It's not always easy to describe your job to an outsider, especially when you start talking about traffic, abandoned shopping carts and engagement. While you understand those terms, have you ever stopped to think how others may picture your job? Let's take a peek inside those minds sitting around the dinner table and how they imagine you earn a living.

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Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.