Customer Experience Management (CXM) provider Qubit has opened its proprietary behavioral attribution platform to data visualization solutions like Tableau Software for the purpose of analysis, reporting and data visualization.
The Qubit API will allow retailers and marketers, leveraging the range of targeting criteria that Qubit solutions provide, to explore and understand their customer data. The Behavioral Attribution API allows marketers to upload and essentially unite data to make visual connections of online-to-offline conversion paths and automate daily reporting on large data volumes and diverse data types.
"We're not only easily and more efficiently connecting consumer data through the API, we're also now increasing the analytical maturity of our clients by demonstrating the benefits of merging online behavior data with additional customer data sources in a simple, easy-to-digest format," said Graham Cooke, CEO of Qubit. "Providing complete 360-degree insight into consumer behavior on a daily basis will better enable marketers and retailers alike to react to customer behavior and faster implement promotions and offers that more quickly translate into conversion."
