As an editor of a magazine about 'website success' I receive hundreds of press releases each week from companies looking for coverage - not all of which are relevant to our readers. This gives me a unique perspective when it comes to telling people what it takes to get media coverage in addition to the challenges of using Web press releases as a means to optimize your site in search engines.
One of the first articles I wrote for Website Magazine was Do you have a press release that you think would be interesting to the readers of Website Magazine, send it to me, the guy that prints that collection of individual sheets of paper with articles on Web success, er, the Editor.
