Pinterest Helps Shoppers Save

Pinterest is helping shoppers save money this holiday season with a new price alert feature.

With the feature, Pinterest notifies shoppers when the price of a buyable Pin that they have saved drops. The notification is sent in the app and via email. According to Pinterest there are more than 1 million Pins with reduced prices every day, so this feature is sure to save consumers some money while also increasing conversions for merchants.

"We just made it easier for you to save some dough on your holiday shopping this season. Starting today, we'll let you know whenever a buyable Pin you've saved drops in price," Pinterest said in its blog announcement. "Say you've collected a bunch of gift ideas on your Holiday Shopping board. When that cashmere scarf for mom goes on sale, we'll send you a notification so you can buy it right from the app."

Peter Devereaux

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