New Google Quality Scores

According to an official announcement from Google, the method in which quality score (which influences how paid advertising is placed next to search results) is determined at Adwords is about to change.

Quality Score (according to Google) will now be more accurate as it will be calculated at the time of each search query (not a static per-keyword assessment), keywords will no longer be marked inactive for search (immediately creating more inventory) and the terminology "first page bid" will replace "minimuym bid" in advertiser accounts (arguably helping Google maximize revenue for every query).

Google will begin testing changes with a small set of users "within the next day or two" before deploying the changes for everyone.

Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.