In order to properly assess their AdGear has announced that it is integrating its demand-side platform, AdGear Trader, with FlxOne, a data management platform.
The new integration will allow users to collect and manage all their campaign performance data in a singular location instead of having to bounce back and forth between platforms. Not only will this help advertisers to better organize their data from multiple sources but also lead to quicker data visualization with the help of a new side-by-side comparison tool.
"Using FlxOne will enrich campaign data with revenue or other sales related information, bridge data from multiple systems and channels, and improve the quality of audience data-all while providing new insight into the technology in use and, most importantly, efficiently gathering and aligning all performance data," said Vlad Stesin, co-founder and VP of product at AdGear.