Now, Guy Kawasaki's Alltop RSS reader, MyAlltop, offers a way that might bring RSS to the masses. It's an easy-to-use aggregator of news feeds where users can create an account in seconds, then browse or search for feeds to add to their page. Drag-and-drop functionality enables further customization. The site is ultra-clean and easy to read, offering dead-simple functionality.
There's no doubt that RSS is a valuable tool. For Web professionals, this is nothing new. But for users, the missing link has always been the cumbersome process of adding RSS feeds to a home page, and a basic lack of knowledge of the service as a whole. An interesting note - nowhere on the Alltop page is the term "RSS" mentioned. Instead terms are used like "subscriptions to websites and blogs."
For publishers, a rise in Alltop users might end up being a good way to introduce your RSS feed to those unfamiliar with RSS. If this past year is any indication (245% growth), you could find a new, important channel to spread your content. Make sure to check that your site is included in the Alltop index. If not, you can submit your site for inclusion.